‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T plague of ultra-processed foods (UPFs) is a worldwide phenomenon. Even though their intake is particularly high in developed countries, forming the majority of the average diet in the UK and the US, for example, UPFs are replacing natural ingredients in diets on every continent.

Recently, the world’s largest review on the risks to physical condition of UPFs was published. It alerted that such foods are leaving millions of people to persistent health issues, and urged swift intervention. Previously in the year, a global fund for children revealed that a greater number of youngsters around the world were obese than underweight for the first time, as junk food overwhelms diets, with the steepest rises in low- and middle-income countries.

A leading public health expert, a scholar in the field of nourishment science at the a prominent Brazilian university, and one of the analysis's writers, says that businesses motivated by financial gain, not personal decisions, are driving the transformation in dietary behavior.

For parents, it can feel like the complete dietary environment is working against them. “On occasion it feels like we have no authority over what we are placing onto our children's meals,” says one mother from India. We conversed with her and four other parents from around the world on the growing challenges and irritations of providing a nutritious food regimen in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the instant my daughter goes out, she is bombarded with colorfully presented snacks and sugary drinks. She constantly craves cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. Just one pizza commercial on TV is enough for her to ask, “Can we have pizza today?”

Even the educational setting encourages unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she looks forward to. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

At times it feels like the entire food environment is undermining parents who are simply trying to raise healthy children.

As someone employed by the a national health coalition and heading a project called Promoting Healthy Foods in Schools, I comprehend this issue thoroughly. Yet even with my expertise, keeping my school-age girl healthy is incredibly difficult.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to limit ultra-processed foods. It is not simply about the selections of the young; it is about a nutritional framework that normalises and fosters unhealthy eating.

And the statistics shows clearly what households such as my own are going through. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking sugary drinks.

These figures resonate with what I see every day. An analysis conducted in the district where I live reported that almost one in five of schoolchildren were carrying excess weight and 7.1% were obese, figures directly linked with the surge in junk food consumption and less active lifestyles. Additional analysis showed that many Nepali children eat sweet snacks or salty packaged items nearly every day, and this regular consumption is associated with high levels of oral health problems.

The country urgently needs more robust regulations, healthier school environments and more stringent promotion limits. Before that happens, families will continue waging a constant war against processed items – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My situation is a bit unique as I was compelled to move from an island in our group of isles that was devastated by a powerful storm last year. But it is also part of the bleak situation that is facing parents in a part of the world that is experiencing the most severe impacts of environmental shifts.

“The situation definitely becomes more severe if a hurricane or mountain explosion eliminates most of your plant life.”

Prior to the storm, as a dietary educator, I was deeply concerned about the growing spread of fast food restaurants. Nowadays, even community markets are participating in the transformation of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where greasy, salty, sugary fast food, loaded with artificial ingredients, is the favorite.

But the scenario definitely deteriorates if a hurricane or geological event destroys most of your vegetation. Unprocessed ingredients becomes rare and prohibitively costly, so it is incredibly challenging to get your kids to consume healthy meals.

Regardless of having a steady job I am shocked by food prices now and have often opted for choosing between items such as peas and beans and animal products when feeding my four children. Providing less food or smaller servings have also become part of the recovery survival methods.

Also it is very easy when you are balancing a challenging career with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Regrettably, most school tuck shops only offer manufactured munchies and sugary sodas. The result of these hurdles, I fear, is an growth in the already epidemic rates of chronic conditions such as blood sugar disorders and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a major fried chicken chain towers conspicuously at the entrance of a mall in a city district, challenging you to pass by without stopping at the takeaway window.

Many of the children and parents visiting the mall have never ventured outside the borders of this East African nation. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first global eatery brands. All they know is that the brand name represent all things sophisticated.

Throughout commercial complexes and each trading place, there is convenience meals for any income level. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place local households go to observe birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people pack takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is Friday evening, and I am only {half-listening|

Christopher Kennedy
Christopher Kennedy

A tech enthusiast and lifestyle blogger passionate about sharing practical advice and personal experiences to inspire others.